In today’s world, customers are no longer primarily browsing the Internet on a desktop. Believe it or not, roughly 60 percent of all Internet access is now mobile. Close to half of all smartphone users search on their phone daily, and a staggering four out of five consumers now shop on their mobile devices. If you don’t have a website suited to mobile devices, including smartphones and tablets, you are likely missing out on traffic and failing to maximize your conversion rates.

Luckily, responsive web design services not only ensures that your website is readily available on mobile devices, it also optimizes user experience regardless of device type. Responsive web design services, often abbreviated as RWD, allows a website to automatically configure itself in accordance with the specifications of the device. That means that a website will look just as good on a smartphone as it does on a desktop. So why should you invest in responsive web design services? Let’s take a look.

It will improve user experience

“When a user is trying to view a website designed for a desktop on a mobile device, it kills user experience.”

The user has to scroll and zoom in and zoom out to render text legible, making navigation a nightmare and destroying readability. That makes it all the more difficult for a user to find what he or she is looking for. And according to research conducted by Google, when a user lands on a website and doesn’t find the information they want or need, there is a 61-percent chance that they will leave and go to another website.

Responsive web design services maximizes user experience whether a user is viewing your website on a desktop computer, a smartphone, or a tablet. This makes users more likely to interact with your content and make a purchase. In fact, Google reports that when a user is satisfied with a mobile browsing experience, he or she is 67 percent more likely to purchase a product or services. Furthermore, improved user experience not only translates into higher conversion rates and more sales, it can also improve customers’ perception of your brand. According to HubSpot, 61 percent of customers have a better perception of a brand when a brand provides a good mobile experience.

It will be easy to connect with users on social media

A good chunk of social media users, including Facebook and Twitter users, navigate social media sites on mobile. In fact, 55 percent of all social media use takes place on a mobile device. If you are sharing links to your website or to your blog and don’t have a responsive site, it is less likely that social media users will connect with you. A responsive website can therefore provide a boost to your social media strategy, making it easier for you to connect with your target audience.

It will boost your SEO strategy

The fact that Google recommends that all websites be designed in a responsive format should be reason enough to convince you that investing in a responsive website is a good idea. But if it isn’t, consider this: Responsive web design services undoubtedly provides a boost to your SEO strategy. First and foremost, a responsive website reduces the risk of duplicity. Instead of having two or more versions of a website to accommodate different mediums, you only have one, which means you are less likely to be penalized for duplicate content. This also works to improve link building, as the back-end profile for both mobile and desktop remains the same, making your overall link profile more robust. Additionally, a responsive website can improve key metrics like bounce rate and time on page by improving loading times. All in all, a responsive website can translate into tangible improvements in website ranking.

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