DSE (Driving School Experts) is a leading driving school in NJ; they needed to develop a website that was informative and user-friendly. Through a very collaborative effort, we helped them research and understand the way young drivers navigate the web. We designed a website that helped them streamline many of their business process including scheduling and accepting payments. We also assisted with redesign and evolution of their logo and corporate identity materials. The project included the development and implementation of both SEO and direct mail lead generation elements that assisted in recruiting new students.